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After months and months of working on this, we’re finally ready to start sharing with you our new mini series “When it Counts”. Produced with AT&T once again, we’ve teamed up for a new story and campaign for our awesome fans! “When it Counts” is a story about 4 friends on a college hip hop dance team and the relationships and friendships that are tested when suppressed feelings are finally revealed. Check out Ep 1!
Not a typical “dance story”
We knew that making this story in this setting would be tricky. Why? Because it’s about a dance team and there are tons of “dance movies” to compare it to. But one very important point we wanted to make with this series is that it would try to be more authentic, how? Well, let’s just say dance teams are not always joining contest to win $50,000 to save their studio, or, most dancers on a team aren’t trying to pass some super elite audition. Of all the dancers we’ve come across, most are just regular guys and girls who love to dance for fun, are on a team just to perform, and that’s it. Most of the drama is not from the dancing, it’s from the people on the team. So we wanted to focus more on a relatable story, and have dance be part of it… rather than make the focus on dance, and try to find a story around the dance.
An All-Star Cast
Now, although the focus is on the story, bottom line is, there’s still dancing involved, so our actors had to also be dancers… or is it, our dancers had to also be actors? haha. Either way we feel we found a great cast of wonderful, hardworking, nice people to play the roles. Mike Song and Yuri Tag are both from a team called Kaba Modern who’s most known for their run on the first seasons of ABDC . Aimee Lee Lucas is an incredibly accomplished dancer who’s danced with some of KPOP’s biggest stars. Yes, that’s her in the “Wedding Dress” video. (She also went to the same high school as Wes!). And then there’s Phil… Well let’s start off by saying, Phil wasn’t originally supposed to be in front of the camera, but some last minute casting changes forced him to take on the role. He has a very small background in dance, just in high school and in college on a team, so it’ll probably be a surprise to most viewers when they see him start moving!
Each week after each episode, we ask the audience a question to help our lead character, Tammy, through some tough choices. At the end of the week we look at the comments that come in and Tammy chooses a few to actually respond to. Imagine it’s like you’re her friend, and you’re giving advice.
The series is complete! Enjoy it all here!